Branding is a costly exercise. and the most common mistake people make when they start this journey is to choose the cheapest but they tend to forget that the cheapest option is actually expensive in the Long run. If you want to start branding your business, here is how you can approach it without feeling overwhelmed.
STEP 1: Understand that Branding a business is a process that keeps evolving with new ideas, and you can’t adopt them all. It is costly but rewarding at the same time.
STEP 2: Create a Brand Identity that is consistent and open to adapt to new changes. Contact Noble Point to help you with this because it’s more than just a logo and at the very least, let this step be handled by a professional. This will make it easy when making decisions on how certain materials should look like.
STEP 3: Start with the most essential for your business that includes stationary such as Business cards Business Quotations, Receipt Books etc. These materials are the most important when it comes to Business. They give credibility for your business and you must have them well branded.
STEP 4: Have a 3D signage. and ensure your Digital platforms are up and running. Nothing gives authenticity like the presence of an actual business location and active social media platforms, and a Search Engine Optimized and Search Engine Marketed Website. This is your anchor. Even if the platforms do not have a huge following but are updated consistently, that means a lot in business.
Once you have established the first 4 steps, You now start a new phase of business branding and these are the steps to take. Do not start the following until you have fully established the first 4 steps, it will then become overwhelming.
Step 5: Identify your Branding needs, these my include, Uniforms for your staff, Internal house Branding, Unique packages for your products etc.
STEP 6: Create a Budget for each of those Branding needs. While creating your Budget, categorize the Branding materials into 2 categories. Category 1, the kinds that you’ll need to purchase once(Inhouse Branding, Signages, Interior look and feel of your Brand etc. And those you will need for for the daily running of the business (Packaging materials, stationary etc.)
STEP 7: Start by purchasing those you need for the daily running of the business. Choose high quality and ensure that the style you choose is timeless that you will not need to change it for at least 3 years.
STEP 8: Save and sort one item at a time when it comes to the 1 time purchases. If you want to have a 3D road signage, save for it and set it up after that begin to save for the interior look. and sort one thing at a time until all is finished.
Business Branding is costly but it pays off greatly, if you do it right, you won’t spent more.