This is a complaint that cuts across in the marketplace when it comes to Graphics designing. Clients often say “I gave this guy my work last week or two weeks ago but they haven’t yet delivered and they keep giving excuse after excuse.” well, here are the main reasons they take long to deliver.
- Over bargaining: Yes you might be feeling attacked by now but the reality is your graphics designer is not your slave or employee. They are free lancers who are calculative of the time and creativity. If you over bargain with a graphics designer, chances are they will consider your work as last option. You will not be priority. The amount of money you give determines your position of priority in work delivery.
- Lack of a Brand Identity: If each time your graphics designer has to look for a new font, that’s a lot of time they are using. Have a brand Identity so that your graphics designer spends less time choosing a color or font on your work.
- Making too many changes on one simple thing: Graphics Design is art. It takes a lot of creativity to give unique perspective to a clean canvas. What you may call a small change can affect 5 or 10 things on a poster. It may be changing a color but the change of the color may affect the image in the background and the image in the background may affect the rest of the items as well. The more changes you want, the longer it takes to deliver.
- Having high expectations on a low budget: Once you know you have a low budget, do not expect high quality work. The more you demand, you kill even the least interest in your designer to do something good enough for the budget you have.
- Unclear targets or goals: Many times people have this ideology that graphics designers are magic makers. You have to communicate clearly what you would like to see on a material before they go ahead and design. What are you trying to communicate? and ensue all the details are provided.
- Over wording: Over wording kills creativity. You want your Graphics designer to say everything in your head in one simple Image. Of course they are going to simplify or summarize it to make sense for visual purposes. You want a poster that has your menu, talks about your mission vision and values at the same time and yet you want all the text to be there, it’s not logical and it doesn’t serve the purpose. This puts your graphics designer in a position of over thinking hence consuming alot of time
Get yourself a Brand Identity with Nobel Point. Trust the process and the experts. Avoid Brand Prostitution. Moving from one graphics designer to another trying to find one who will simply do what you want all because you just won’t invest in your brand and allow the experts serve you well.
These mistakes can make your brand look very unprofessional which will destroy your authenticity in business.
WHY YOUR GRAPHICS DESIGNER TAKES LONG TO DELIVER.